Hard to Get Cheeses
Eleven years ago today, we were anxiously awaiting our “Certificate of Occupancy.” The media had already published our official opening date of Feb 11, yet our CO kept getting pushed back. Here we were, two days to go, and just an empty shop. Fresh paint, new cases, and display shelves…. But all empty. No food. And most importantly no cheese. Because we couldn’t receive our first pallets of product until that darn permit came through! We had orders on schedule to be delivered the next day, which we kept pushing back. It felt like that Monty Python sketch - when the cheese shop is out of all cheese… Fortunately, the stars aligned, we got our permit, and product arrived the evening before we needed to open. Exhausted and still with pricing and bag stamping to do (hah!), we headed home and kept at it. I’m not sure John slept at all. My mother and I called it in the wee hours, took a sleep break, and got back to it around 5am. John was already at the shop. Our first cheesemonger, Kelly, arrived shortly thereafter and quickly realizing we needed reinforcements, called in her friend and fellow monger Michael. Because there was NO CHEESE DISPLAYED IN THE CASE! At some point, we just started stuffing whole wheels in there. John was trying to get the POS to work. Food blogger Carla showed up just before 11 and we had to hold her off. She started the line and held other folks off. Yes, a line on our first day! And somewhere in the whirlwind of it all - exhausted yet pumped up on adrenaline - we opened our little experiment, Austin’s only dedicated cheese shop at the time. We were wide-eyed and giddy, still learning (as we are to this day), and fueled by passion and love. The cheese shop is a love story - of us working together, of community members and neighbors rallying to support us, of makers who work their buns off every day and trust us with their products, of raising our kids in a family-run business, and so much more. Thank you for the 11 years of love Austin. While it might not seem like it, we remain to this day, a small mom and pop, trying to make it every day, grateful for our talented team, and spreading our passion with purpose with the mission to “Do Good. Eat Good.” We appreciate you.
DEADLINE TONIGHT - Valentine’s Shipping
Want to ship our special Valentine’s Gift Box? Your deadline to order is midnight tonight! Those babies will be prepared and packaged with care tomorrow, arriving at all destinations by Thursday or Friday of this week. This curated gift comes with a heart-shaped triple creme we specially brought in for the occasion, a rich sheep milk cheese, meat, jam, chocolate, cherries, pickles, and nuts. (Have a dietary need or preference? Just put it in the notes when ordering and we’ll sub for something of equal or greater value.) Cost is $85 with free shipping in Texas. You can also order any of our year round popular gift baskets. Or for the gift that keeps on giving, a subscription to our Monthly Cheese Club might be the way to go.
If you’re local and can pick up curbside or want to order for local delivery, you can order anytime as long as we still have pickup slots available for that day. Some days are slower and we can accommodate day of orders. Holidays usually book up in advance. So plan ahead. And don’t forget our shop came up with a gorgeous Valentine’s Spread for Two that includes a cheese tray, bottle of bubbles, chocolate covered cashews, and specialty chocolate bar. (Note any food allergies when ordering and we’ll substitute!)
Virtual Tasting Class - Hard to Get Cheeses
On Feb 24, John and I are excited to host a virtual tasting of “Hard to Get Cheeses.” Whether they’re not available here regionally, are very limited production, or are going extinct (yes! We’re featuring two of our faves made by retiring cheesemakers!), this will be a fun class in which you’ll be treated to lots of specialty goodies you’d be hard pressed to find anywhere else. Join us for Facebook Live with the Antonellis! While we’ll be live from 6:30-7:30pm, you can always watch the video later that evening at your leisure, accessible on our Facebook videos page.
Proclaim Your (self) Love with Gooey Cheese
While I’m shocked to write it, we still have two Raclette Night at Home Experiences available for Valentine’s Day on 2/14. For $175, you get a quarter wheel (about 4#) of raclette cheese to melt, a specialty broiler raclette machine, cured meats, potatoes, kale, pickles, and more...everything you need for a perfect cheese melting experience. You’ll just have to roast or boil the potatoes and dress the salad (all included). Then just sit down and start melting - and scraping - cheese onto your plate. This is a fun, interactive date night. Good for just you, you and a companion, or the whole fam. Details here. (And yes, these kits are available to rent any day of the week!)
Upcoming Virtual Tastings ClassesLocal: Our complete February schedule is now online. You can search by class topic here or by date here (scroll down and click on the date). Questions? Check out our most frequently asked questions here.
Outside Austin: While we can’t ship you our cheese class plate, you CAN still take a virtual on-demand cheese tasting with us. Check out our Cheese Class in a Box, available for nationwide shipping in the continental USA. Each box has enough goodies to feed up to 4 folks (or leftovers for 1 person!), comes with a 10-min plating video, and an hour-long guided tasting led by John and me (Kendall). Folks can simply enjoy everything at their own leisure or take the included class. (Note that any orders made online now will be shipped the first week of January.) Current selections include:
As of this morning, we’re on #27 of 35 Birthday Giveaways. Are you following us on Instagram? There are still lots of chances to win - either our daily featured Texas Trio in the shop or a gift card to a local restaurant. And don’t forget we’re donating 5% of online sales daily to a local nonprofit. So get in on #AntonellisTurns11 and our #FreeCheeseWeek by helping us #SpreadTheLove!
John & Kendall
And Your Awesome Cheesemonger Team.